Article Conditional Sentences

Gathering Information and Measuring Market Demand

In this dynamic market with the free flow of information and innovative marketing programs, needs and wants of consumers are always changing. As per capita income increases consumers are willing to explore more alternatives for purchase decision. Companies should be aware of changing situation all the time to take the right decision. This calls for development of sophisticated marketing information systems.

The information system consists of stakeholders, process and equipment to collect, analyze and proliferate information across relevant decision makers. The system is formulated using the internal company records, market research data and other intelligence gathering system. The internal system consists of analyzing information from product order to the delivery cycle and sales information systems.

In product order to the delivery system, companies analyze consumption of various brands and make sure inventory of raw materials as well as finished products are maintained at sufficient levels. This is to make sure that whole cycle is completed in the shortest time possible. In the sales information systems, sales figure across different geographical centers are collected and analyzed to understand the consumption pattern. The data collected from the above process is analyzed to understand consumer behavior and develop products as well as programs to cater to consumer demand.

The marketing intelligence system requires a combination of people, system and procedure to gather market data. For the company, sales people are on the frontline to spot and report any trend prevailing in the market. The distribution channel also can provide companies with valuable information of the end user. However, sales people as well as distribution have to be train about spotting trends and then sending to the right people in the organization. Sometimes companies send a decoy into to the supermarket as a potential customer to check customer service, another way of gathering intelligence. Companies also outsource intelligence gathering activities to agencies like A C Nielson.

If the marketing information system have reportedany issue or emerging trend, further analysis would have been done through marketing research. The marketing research process consists of following; defining the problem, developing research plan, collecting data, analyzing data, presenting findings and implementing the decision. Each step has to be carefully planned and executed for market research to succeed. During problem defining process companies have to make sure that objective is not too vague, nor does it take researchers in the wrong direction.

Developing research plan consist of creating a blue print as to how the information collection is going to occur. Here particular focus has to be maintained on cost for not over shoot the benefits. The step includes reaching out to the target audience and collecting information. Market researchers have various techniques and models at their disposal to analyze the collected data. Once market researchers are done with their analysis, findings have to be presented in a structure format as to answer the research objective questions. It is now for the top management to take the decision as the way forward from market research study.

In the world driven by technology, marketing managers are also making efforts to use the available resources. Marketing managers are routinely using the statistical tools like regression analysis, factor analysis, etc., models like markov process model, sales response models to support decision making process. Marketing managers are also using marketing and sales software, which helps in making day to day decision like pricing, budgeting, etc.

Once managers are able to finalize opportunities using marketing research and other technology backed models then next step forward is to calculate the market size, growth and other business model related attributes. Managers estimate market demand for a given product by calculating total product sell per market segment, per defined customer set, in a finite time and under specific marketing strategy. From these managers calculate company’s market share vis-à-vis the competitor’s business plan.

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”If the marketing information system have reported any issue or emerging trend, further analysis would have been done through marketing research. ”

This sentence is a Conditional Sentence Type-3, as it is contain a Conditional Clause ( Words that include “if” or condition required for Main Clause to occur ) and a Main Clause ( Words that states the action will occur if the required condition is fulfilled ).

“If the marketing information system have reported any issue or emerging trend, … “

These words are the Conditional Clause.

“ …, further analysis would have been done through marketing research.”

These words are the Main Clause.

"if" +[Past Perfect], "would have" + [Past Participle]

The sentence is a Conditional Sentence Type-3, because the Conditional Clause is in Past Perfect and the Main Clause is in Past Participle Form.

bussines communication

Importance of Communication in an Organization

Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling.Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with others about their job task. Similarly leaders as managers must communicate effectively with their subordinates so as to achieve the team goals. Controlling is not possible without written and oral communication.

Managers devote a great part of their time in communication. They generally devote approximately 6 hours per day in communicating. They spend great time on face to face or telephonic communication with their superiors, subordinates, colleagues, customers or suppliers. Managers also use Written Communication in form of letters, reports or memos wherever oral communication is not feasible.Thus, we can say that “effective communication is a building block of successful organizations”. In other words, communication acts as organizational blood.

The importance of communication in an organization can be summarized as follows:

Communication promotes motivation by informing and clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark.Communication is a source of information to the organizational members for decision-making process as it helps identifying and assessing alternative course of actions.

Communication also plays a crucial role in altering individual’s attitudes, i.e., a well informed individual will have better attitude than a less-informed individual. Organizational magazines, journals, meetings and various other forms of oral and written communication help in moulding employee’s attitudes.Communication also helps in socializing. In todays life the only presence of another individual fosters communication. It is also said that one cannot survive without communication.

As discussed earlier, communication also assists in controlling process. It helps controlling organizational member’s behaviour in various ways. There are various levels of hierarchy and certain principles and guidelines that employees must follow in an organization. They must comply with organizational policies, perform their job role efficiently and communicate any work problem and grievance to their superiors. Thus, communication helps in controlling function of management.

An effective and efficient communication system requires managerial proficiency in delivering and receiving messages. A manager must discover various barriers to communication, analyze the reasons for their occurrence and take preventive steps to avoid those barriers. Thus, the primary responsibility of a manager is to develop and maintain an effective communication system in the organization.

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active and passive voice

ACTIVE AND PASSIVE VOICE

Active Voice Active Voice is a feature of sentences in which the subject performs the action of the verb and the direct object is the goal or the recipient. Active voice describes a sentence where the subject performs the action stated by the verb. Active sentences are formed when the subject completes the action of the sentence. Whether or not the subject is the first word of the sentence, active voice is used if the subject “does” the verb.  [Thing doing action] + [verb] + [thing receiving action] Examples: Passive Voice Passive Voice is a feature of sentences in which the object or goal of the action functions as the sentence subject and the main verb phrase includes the verb to be and the past participle. In passive voice sentences, the subject is acted upon by the verb. The passive voice occurs when the action is done by what seems like it should be the object and the thing receiving the action is the subject of the sentence and the thing doing the action is optionally included near the end of the sentence. [Thing receiving action] + [be] + [past participle of verb] + [by] + [thing doing action] Examples: Tense Active Passive Simple Present Once a week, Tom cleans the house. Once a week, the house is cleaned by Tom. Present Continuous Right now, Sarah is writing the letter. Right now, the letter is being written by Sarah. Simple Past Sam repaired the car. The car was repaired by Sam. Past Continuous The salesman was helping the customer when the thief came into the store. The customer was being helped by the salesman when the thief came into the store. Present Perfect Many tourists have visited that castle. That castle has been visited by many tourists. Present Perfect Continuous Recently, John has been doing the work. Recently, the work has been being done by John. Past Perfect George had repaired many cars before he received his mechanic's license. Many cars had been repaired by George before he received his mechanic's license. Past Perfect Continuous Chef Jones had been preparing the restaurant's fantastic dinners for two years before he moved to Paris. The restaurant's fantastic dinners had been being preparedby Chef Jones for two years before he moved to Paris. Simple Future will Someone will finish the work by 5:00 PM. The work will be finished by 5:00 PM. Simple Future be going to  Sally is going to make a beautiful dinner tonight. A beautiful dinner is going to be made by Sally tonight. Future Continuous will At 8:00 PM tonight, John will be washing the dishes. At 8:00 PM tonight, the dishes will be being washed by John. Future Continuous be going to At 8:00 PM tonight, John is going to be washing the dishes. At 8:00 PM tonight, the dishes are going to be being washedby John. Future Perfect will They will have completed the project before the deadline. The project will have been completed before the deadline. Future Perfect be going to They are going to have completed the project before the deadline. The project is going to have been completed before the deadline. Future Perfect Continuous will The famous artist will have been painting the mural for over six months by the time it is finished. The mural will have been being painted by the famous artist for over six months by the time it is finished. Future Perfect Continuous be going to The famous artist is going to have been painting the mural for over six months by the time it is finished. The mural is going to have been being painted by the famous artist for over six months by the time it is finished. Used to Jerry used to pay the bills. The bills used to be paid by Jerry. Would Always My mother would always make the pies. The pies would always be made by my mother. Future in the Past Would I knew John would finish the work by 5:00 PM. I knew the work would be finished by 5:00 PM. Future in the Past Was Going to I thought Sally was going to make a beautiful dinner tonight. I thought a beautiful dinner was going to be made by Sally tonight. Source : http://www.englishpage.com/verbpage/activepassive.html https://en.oxforddictionaries.com/grammar/active-and-passive-verbs

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